Snapchat Quietly Acquires Seene, Gets Ball Rolling on 3D Selfies

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Seene has been kicking nearly for a piece now, it uses advanced 3D mapping technology to permit people to accept 3D selfies. It's a neat idea, but it notwithstanding feels really developmental, similar it's notwithstanding on the border of genuinely taking off. Rest assured, though, take off it will, as well as the fact that Snapchat sneakily bought them a few months agone just compounds that.

Over the weekend, TechCrunch learned that the photograph messaging behemoth had picked Seene upwards for an undisclosed sum. Their squad volition reportedly survive relocating to Los Angeles, although it's unclear how many of the master copy squad are staying on. Snapchat own got declined to genuinely comment on the acquisition, non because they don't desire people to know nearly it (there's nix they tin create nearly that now), but probable because they're in all likelihood notwithstanding deciding what they're genuinely going to create alongside it.

It raises an interesting dilemma which many startups own got to human face upwards - do y'all advertise the engineering scientific discipline entirely to potential buyers, or create y'all unloosen a commercial app as well as promise for an acquisition, but opportunity losing it? In about cases, apps volition survive regarded every bit competitors if a big hitter had their optic on the same technology, as well as hence rather than acquiring them, they mightiness just bury them. This is precisely what Twitter tried to create to Meerkat, as well as it was a miracle they didn't succeed.

In this case, the most probable scenario is that Seene volition only survive assimilated into Snapchat. Yes, I did just compare Snapchat to the Borg, as well as what. Supposedly the Seene squad only raised $600,000 to acquire the startup off the ground, which would advise that Snapchat in all likelihood didn't own got to pass much coin to snap them upwards (sorry, I had to). It's the engineering scientific discipline they're interested in, non the name.

It wouldn't survive that much of a confine to imagine Snapchat bolting on a 3D selfie function. All the cardinal components are already there, it's just a instance of bringing them together inward the correct way. There isn't a bully bargain of practical create goodness to it, it just looks kinda neat, as well as to a greater extent than to the point, 'practicality' as well as 'selfie' don't genuinely belong inward the same sentence.

Of course, the engineering scientific discipline isn't reserved to selfies, it could survive applied to anything. It basically maps the contours of objects inward the viewfinder as well as reconstructs them. The wider implications of this are really exciting, as well as y'all tin imagine Snapchat volition own got a lot of fun figuring how to comprise it into their filters. Say what y'all volition nearly Snapchat, but they've never been ones to squander the potential of novel tech.


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